KELLOGG’S FROSTED FLAKES STRIPED TICKET CONTEST*
FULL CONTEST RULES

(the “Contest Rules”)

THIS CONTEST IS FOR LEGAL RESIDENTS OF CANADA ONLY (EXCLUDING THE PROVINCE OF QUEBEC) WHO ARE OVER THE AGE OF 6. See below for additional eligibility requirements.

Kellogg’s Frosted Flakes

Contest

Contest Period

Contest Closing Time”.

HOW TO ENTER

Grand Prizes:

You will be eligible to win the Grand Prize described below if you find a Striped Prize Ticket in specially marked packages of Kellogg's Frosted Flakes* between December 17, 2009 and Dec 31, 2010.
Secondary Prizes:

To enter to win the secondary prizes, go to www.frostedflakes.ca (the “Website”) and follow the online instructions to complete and submit an official online entry form. Complete the Contest entry form in full and provide one (1) UPC code from a Kellogg's Frosted Flakes* cereal container. You must confirm that you have read and agree to the Contest Rules to submit your entry online.

NO PURCHASE NECESSARY

Grand Prizes:

For entry to win the Grand Prize without a purchase, please write to: Kellogg's Frosted Flakes Striped Ticket Contest, P.O. Box 4099, Paris, ON, N3L 3W9 with an enclosed, self-addressed, stamped envelope and a randomly selected contest ticket will be mailed to you within four (4) to six (6) weeks after receiving your request. Limit one (1) ticket request per person per day, while supplies last. All ticket requests must be postmarked no later than 11:59pm EST on October 30, 2010 and received by 11:59pm EST November 13, 2010, any requests received after such date will not be processed.
Secondary Prizes:

For entry to win a Secondary Prize without a purchase, go to the Website and click here. You will be given a code to enter online for a chance to win. Limit one (1) code request per person per day.

ELIGIBILITY:

The contest is open to legal residents of Canada only (excluding residents of the province of Quebec) who are over the age of 6, excluding (a) employees, directors, officers, representatives and agents of (i) Kellogg Canada Inc. (the “Sponsor”), (ii) its advertising and promotional agencies, (iii) participating retailers, and (iv) the independent judging organization (defined below as the Contest Management Organization), and (b) all persons with whom those in (a) are domiciled. An entrant must meet the eligibility criteria set out in these Contest Rules from the time of entry until the time he/she is confirmed a winner (if he/she becomes a winner). Without limiting any other provision of these Contest Rules, an entrant will not be confirmed a winner until the completed and signed Prize Claim Form is received at the address, and within the time period, set out in paragraph 22 of these Contest Rules (see below for details respecting Prize Claim Form and other Contest requirements).
The Sponsor reserves the right to require proof of eligibility, which proof shall be in the form required by the Sponsor.

PRIZES AND ODDS OF WINNING:

There are three (3) Grand Prizes (each a “Grand Prize”) and one hundred (100) Secondary Prizes (each a “Secondary Prize”) available to be won at the outset of this Contest.
Each Grand Prize consists of: one (1) Pre-Loaded Credit Card worth One Thousand Canadian Dollars ($1,000). Approximate retail value of each Grand Prize is One Thousand Canadian Dollars ($1,000). Approximate odds of winning a Grand Prize are 1 in 166,166.
Each Secondary Prize consists of: one (1) Pre-Loaded Credit Card Card worth Fifty Canadian Dollars ($50). Approximate retail value of each Secondary Prize is Fifty Canadian Dollars ($50). The number of Secondary Prizes available to be won diminishes as they are awarded. Approximate odds of winning a Secondary Prize depend, in each case, on (i) what the Randomly-Generated Time is, (ii) the total number of eligible entries received after such Randomly-Generated Time but by the Contest Closing Time, and (iii) the time at which each such entry is received.
An entry selected for a Secondary Prize continues to be eligible for the Grand Prize.
Limit of one (1) Secondary Prize and one (1) Grand Prize per eligible entrant.
Costs associated with all prizes and other costs not expressly covered by the Sponsor are the responsibility of the individual winner.

HOW THE GRAND PRIZE IS AWARDED:

A winning prize ticket (“Striped Prize Ticket”) has been randomly inserted inside specially marked boxes of Kellogg's* cereal as displayed on shelves at participating retail locations. You will be eligible to win the prize described below if you find the Striped Prize Ticket between Dec 17, 2009 and Dec 31, 2010 in specially marked boxes of Kellogg's Frosted Flakes* cereal. To claim your prize, if you are an eligible winner, complete the form on the back of the Striped Prize Ticket, including your answer to the mathematical skill-testing question (must be answered correctly without aid), along with the Universal Product Code (“UPC”) removed from the prize winning container, and send it to: Kellogg's Frosted Flakes Striped Ticket Contest P.O. Box 4099, Paris, ON, N3L 3W9 (We suggest that prize claims be sent by registered mail, as neither Kellogg nor participating retailers will be responsible for late, lost, destroyed, mutilated or mislaid claims.) All information obtained for this contest will be used only for the purposes of conducting this contest.
Prior to being declared a winner, a Prize Claim Form will be mailed or e-mailed to you or your parent/legal guardian for completion if you are under the age of 18 (see below for details regarding the Prize Claim Form and the skill-testing question requirement).
If an entrant or a parent/legal guardian of selected entrant under the age of 18 cannot be contacted within fourteen (14) days of the draw (including, where an e-mail is sent, if a response is not received within such fourteen (14) day period), or if a selected entrant is ineligible or does not comply with the Contest Rules (or if his/her parent/legal guardian does not comply with the Contest Rules), such entrant will have forfeited his/her opportunity to win a prize and an alternate entrant will be selected by random draw to win, subject to these Contest Rules.

HOW SECONDARY PRIZES ARE AWARDED

Potential winners of Secondary Prizes will be determined as follows: For each Secondary Prize available to be won, a time between Jan 1, 2010 and June 24, 2010 will be randomly selected electronically (each a “Randomly-Generated Time”); the entry received after such time (but by the Contest Closing Time) which is received closest to such time will win, subject to these Contest Rules (including without limitation the Prize Claim Form and skill-testing question requirements set out below), such Secondary Prize.
If your entry is selected as a potential winner of a Secondary Prize in accordance with paragraph 16, you will be notified immediately on the computer screen after the submission of your online entry.
Prior to being declared a winner, a Prize Claim Form will be mailed or e-mailed to you or your parent/legal guardian if appropriate (see below for details regarding the Prize Claim Form and the skill-testing question requirement).
If a selected entrant whose entry is selected as a potential winner of a Secondary Prize is ineligible or does not comply with the Contest Rules (or if his/her parent/legal guardian does not comply with the Contest Rules), such entrant will have forfeited his/her opportunity to win a Secondary Prize and the next closest entry (in accordance with paragraph 16) will win such Secondary Prize, subject to these Contest Rules.

SKILL-TESTING QUESTION:

Prior to being declared a winner of a Grand Prize or a Secondary Prize, a potential winner or parent/legal guardian of a potential winner if appropriate, must first correctly answer the mathematical skill-testing question on the Prize Claim Form provided in the time specified on the Prize Claim Form, without the assistance of another person and without any mechanical, electronic or other similar assistance such as a calculator or computer. If an entrant is a potential winner of more than one prize, the entrant or his/her parent/legal guardian if appropriate, will be required to answer one skill-testing question per potential prize.

PRIZE CLAIM FORM:

Prize Claim Forms will include a declaration, publicity consent, and release/waiver in the form required by the Sponsor (“Prize Claim Forms”).
Completed and signed Prize Claim Forms must be sent to: Kellogg's Frosted Flakes Striped Ticket Contest, P.O. Box 4099, Paris, Ontario, N3L 3W9. Prize Claim Forms must be signed by an entrant or by a parent/legal guardian of the selected entrant. THE SIGNED PRIZE CLAIM FORM MUST BE RECEIVED AT THE ADDRESS INDICATED ABOVE NO LATER THAN 5:00 p.m. EST on January 31, 2011, OR PRIZE WILL BE FORFEITED. It is recommended that Prize Claim Forms be sent by registered mail with return receipt requested and that a photocopy of your completed Prize Claim Form be kept for your records. All Prize Claim Forms become the property of the Sponsor, and none will be returned.
Prize Claim Forms obtained from unauthorized sources or which are illegible, mutilated, altered, forged, counterfeited or irregular in any way are void.
Prizes will be delivered to the address on the Prize Claim Form. Please allow six (6) to eight (8) weeks for delivery.

PRIVACY:

The Sponsor respects your privacy. Subject to paragraph 26 below, personal information provided on entry forms and otherwise provided in connection with the Contest (whether of entrant or his/her parent/legal guardian) is being and will be collected, used and disclosed by the Sponsor and/or by third-party service providers on behalf of the Sponsor (including the Contest Management Organization), only for purposes of administering and conducting this Contest (including determining eligibility), including awarding and delivering prizes (collectively, the “Purposes”), and for no other purpose. For a copy of our Privacy Policy, please visit www.kelloggs.ca.

A parent/legal guardian's personal information will also form part of entrant's file.

In connection with the Purposes, your information may be processed and stored in one or more jurisdictions outside Canada (which may include the United States), and may be subject to access by regulatory authorities in those jurisdictions.
If an entrant becomes a winner of this Contest, his/her name, the fact that he/she is a winner of this Contest, his/her voice/statements and/or any photograph/likeness/video of him/her, may be used, without notice or compensation, in any subsequent publicity or advertising by or on behalf of the Sponsor relating to this Contest or any similar contests that may be conducted in the future by or on behalf of the Sponsor.
No communications will be entered into except with potential prize claimants or their parent/legal guardian for potential claimants under the age of 18.

GENERAL:

Any attempt by any participant to obtain more than the stated number of entries by using multiple/different e-mail addresses, identities, registrations and logins, or any other methods will void that participant's entries and that participant maybe disqualified. Use of any automated system to participate is prohibited and will result in disqualification.
All decisions in all matters relating to this Contest shall be made in the sole discretion of the Contest Management Organization and/or the Sponsor and all such decisions are final and binding on all entrants, subject to the jurisdiction of the Ré gie des alcools, des courses et des jeux, where applicable.
The Sponsor's computer or the computer of its designated advertising and promotional agency is the sole determinant of time of receipt of an entry. For clarity, if an entry is received at the Contest Closing Time, it is considered to be received by the Contest Closing Time for purposes of these Contest Rules.
In the event of a dispute as to whose entry as potential winning entry is, the potential winner will be the person identified on the potential winning entry form as the entrant.
Proof of sending (regardless of method of sending) is not proof of receipt by the Sponsor, its advertising or promotional agency or the Contest Management Organization.
Persons eligible to win the prizes in this Contest may not transfer such prizes or substitute such prizes for cash or otherwise and must accept such prizes as awarded. The Sponsor reserves the right in its absolute discretion to make substitutions of equivalent kind or value in the event of the unavailability of all or part of any prize for any reason whatsoever.
Except to the extent prohibited by applicable legislation, each entrant and the parents/legal guardians where an entrant is under the age of 18: (a) releases the Sponsor, the Contest Management Organization, its advertising and promotional agencies and their affiliates (including their respective successors and assigns), and all of their respective employees, directors, officers, agents and representatives (collectively, the "Released Parties") from and against any and all claims and liability (including costs and expenses related thereto) in any way relating to or arising in connection with the Contest, and (b) agrees not to make any claim against any of the Released Parties, or any claim against any third party which may result in a claim against any of the Released Parties, in respect of any matter in any way relating to or arising in connection with the Contest. Without limiting the generality of the foregoing and except to the extent prohibited by applicable legislation, each entrant agrees that the Released Parties are not responsible for: (a) lost, stolen, late, damaged, destroyed, illegible, incomplete, improperly completed, misdirected or postage-due correspondence (including e-mail transmissions), Contest entries, Prize Claim Forms or UPC codes, as applicable; (b) any failure or slowdown of the Website or any failure or slowdown of any Contest programs or software supporting, connected to or related to the Contest; (c) any problem, technical malfunction or slowdown of or relating to any telephone network or lines, computer online systems, servers, access providers, equipment or software; (d) any faulty electronic data transmission; (e) any other difficulties of whatever nature in the conduct and administration of the Contest; and (f) any injury or damage to an entrant or any other person or their computer or other property in any way relating to or arising in connection with participating in this Contest or downloading any material related thereto.
The Sponsor reserves the right to modify, cancel, suspend and/or terminate this Contest at any time and for any reason, without notice. In the event of Contest cancellation, any remaining prizes still to be won will, in the Sponsor's sole discretion, be deemed expired and void and will be ineligible for Contest play, and, without limiting any other provision of these Contest Rules, the Released Parties shall not have any further liability with respect thereto.
The Sponsor may, in its sole discretion and without notice, terminate the right of any participant in the Contest or user of the Website to participate in the Contest or use the Website.
Any attempt to deliberately damage or undermine the Website and/or the legitimate operation of this Contest is a violation of criminal and civil laws, and should such attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.
All content on the Website is the property of the Sponsor or Kellogg Company and used under licence by the Sponsor. The Sponsor grants a limited license to each user of the Website to make personal use. Any non personal use, including reproduction, modification, distribution, transmission or display, of the content on the Website is strictly prohibited. The Released Parties are not responsible for the availability or content of any other website to which the Website is linked.
This Contest is subject to all applicable federal, provincial and municipal laws and regulations. Any dispute shall be adjudicated in the courts sitting in Toronto, Ontario.
A copy of the Contest Rules is available by sending in a request for a copy, together with a postage-paid self-addressed envelope, Kellogg's Frosted Flakes Striped Ticket Contest, P.O. Box 4099, Paris, Ontario, N3L 3W9, or online at www.frostedflakes.ca

KELLOGG’S FROSTED FLAKES* STRIPED TICKET CONTEST FULL CONTEST RULES